Recipient of the 2008 Achievement Award given by the Philippine Federation of Chemistry Societies, Fred C. Reyes is the Chemist behind the formulation, introduction and distribution of the active whitening ingredient Licorice to the Philippine market. He was the founder of the highly successful line of Godiva products and beauty clinics that started the buzz on Licorice whitening products in the country, years ahead of multinationals which also came out with their own whitening products using the Licorice ingredient.
“SkinStation was born as a natural progression to the retail skin care products we were providing,” explains Carleen Reyes. “The people who patronized our retail products were looking for a clinic which can provide the same ‘value for money’ proposition for skincare services, so we decided to put up SkinStation as an extension of our products and business concept as well. It was also a great way to be ‘more intimate with our clients,’ as my husband always says.”
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