Saturday, June 8, 2013

Wyeth Nutrition's Nurture.Inspire.Give Campaign

Wyeth Nutrition launched  Last June 6, 2013 at Chateau 1771, Greenbelt  Makati, The campaign of this program is to collaborate with the Synergeia Foundation to future generation through education. Richard Arboleda, Associate Director for Communications, Wyeth Philippines. Arboleda shares that what makes the notebooks extra special are their designs, which were specially made by three gifted artists who are schoolchildren themselves. The child artists are Allie Arroyo who began painting at 5 and is now improving her craft under noted artists Bambi Manosa and Elaine Herbosa; Antonio Tordesillas, who has already had a solo exhibit at the age of 14; and Marco Flores who hails from the art capital of the Philippines, Angono Rizal.

These are the designs of Note books 

To promote literacy and to encourage children to be creative and value education; we are able to achieve that through the gift of these three children. Access to notebooks leads to more writing and reading, which then fosters an increase in proficiency," says Arboleda.
From June 15 to August 15, Wyeth Nutrition and Synergeia Foundation will be launching the Nurture.Inspire.Give. campaign.  Here, any purchase of Aqiva (900g), Progress Pre-School Gold (900g and 1.6kg), Promil Pre-school (900g and 1.6kg), Bonakid Choco Boost (800g), Bonakid Pre-school (900g, 1.2kg and 1.6kg), Enercal Plus (900g), or Promama (900g) comes with free limited edition notebook and a scratch card. The scratch card has a promo code, which one can use to register through SMS to be eligible for the raffle promo and to enable a child to receive his/her own notebook.
Wyeth Nutrition will give away P20,000 worth of gift certificates for school supplies and an educational gift pack worth  P5,000 to 50 raffle winners on July 17 
and another 50 winners on August 16.

Wyeth Nutrition and Synergeia Foundation pledge to give away notebooks equal to the total number of registrants. 10,000 registrants would mean 10,000 notebooks to be given away to less school children in the Philippines.
"No one understands children better than children themselves; and it is because of this that we chose to have Marco, Allie and Antonio design the notebooks," notes Arboleda. "Looking at their designs, it's no exaggeration to say that we may be very well looking at the future of Philippine art."

Arboleda is also proud of Wyeth Nutrition's partnership with Synergeia Foundation, which implements programs to improve basic education to nearly 1.5 million schoolchildren in 240 municipalities in the Philippines. Since 2011, the organizations have collaborated to implement feeding programs and inspire employee volunteerism. "What they do is travel to the remotest barangays in the country to work with communities in order to upgrade basic education 

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