Tuesday, April 24, 2012

Kipling showcases biggest bag collection on 25th anniversary celebration

The biggest collection of what is touted as the best women’s casual bag brand in the world was recently showcased to mark Kipling’s 25th successful year in the global retail industry.  Presented at the SM Mall of Asia Atrium, the event was deluged by bag enthusiasts who loved each piece of the collection.
Regarded as one of Belgium’s most iconic fashion pieces, Kipling was inspired by a number of renowned factors that give it its distinct edge.  "With a monkey discovered in Asia, an innovative nylon treatment from Europe, a bold attitude inspired by America and the name of an indisputable British legend, Kipling is without a doubt one of Belgium's most successful fashion exports," says Isabel Van den Broeck, marketing and communication director worldwide for Kipling. 
"From new stores in Asia to the beaches of Brazil, we continue to create lifestyle essentials to brighten women's every moment, from working days to bright nights and special gatherings to chance encounters.  Design at Kipling has stayed hectic and eclectic - and we wouldn't have it any other way," adds Van den Broeck.

            Kipling presented its Spring/Summer 2012 collection, which included bags from the Basic, Basic Travel, Sweet Me, My Valentine, Vintage, Gorilla Girlz, City, City Business, 25 Years, Back to School, and Working Life line.  Each collection is perfectly designed to adapt to the lifestyles of today’s discerning women travelers who want no less than quality, functionality and style in their travel pieces.

Kipling also prepared a number of cool games like Spot the Monkey, Kipling for Keeps and Pair It! plus loads of great prizes and surprises.  A highlight of the event was a fashion show that underscored the new collection’s brilliantly-colored Kipling bags.

Kipling’s 25th anniversary celebration included teaming up with 8 artists of different nationalities for a special bag remix project with the motto: Play!  Each image tells a story embracing Kipling’s spirit of being fun and clever using Kipling’s blue and red Classic bags---a statement that fashion is too fun to be taken seriously.

The eight featured artists include Sarah Illenberger of Germany, Rankin of the UK, Paul Graves of the USA, Alex Salinas of Belgium, Javier Mariscal of Spain, Vincent Gapaillard of France, Li Wei of China and Prince Lauder of Mexico.
            Kipling was founded in 1987 and was inspired by Rudyard Kipling, author of The Jungle Book.  Over the years, Kipling has evolved beyond its original roots of providing high quality backpacks suited for the adventures of daily life into a distinctive, global brand offering a range of carryalls for a variety of lifestyles.  It’s no wonder a lot of people have fallen in love with Kipling bags and its iconic monkey.  In fact, more than 35 million people around the world now own at least one Kipling bag.

Kipling is available online at zalora.com.ph and at SM Mall of Asia, SM North EDSA The Block, SM Megamall, SM Bacolod, SM Iloilo, SM Davao, SM Cebu, Robinsons Place Ermita, Rustan’s Alabang Town Center, Rustan’s Shangri-La, Rustan’s Gateway, Rustan’s Makati, Landmark Makati and TriNoma.  To know more, visit Kipling Philippines on Facebook and get to find out more exciting news from the lovable monkey through kipling.ph.

Kipling Art M in Blaise Print  
Kipling College in Denim Blue

Kipling Harajuku in Block Orange

Kipling City Business Morelle in Navy

Kipling Oristo in Black

Kipling Urasoen L in King Print

Kipling Fairfax in Grape

Kipling Reth in Cafe Latte     

Pictures credits from Press-Release

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