Bag lovers find a new home
at SM Clark and North Point
This is what we call the ‘dressing room’ where customers can
experiment with the brand. Colorful poufs are also located here where you can
sit and relax after shopping. Surrounded by mirrors to check on your latest
look with our new styles and colors.
Whimsy wall behind a kitchen table-turned-counter/cash desk to
give a homey feel to the interiors.
Upon entering the store, the customer is greeted
with an exciting feast of product stories and seasonal presentations.
Applying domestic charm to retail, “The House of
Kipling” takes a fresh perspective on everyday things. Mundane and familiar
objects are put in new surprising contexts that create an unexpected visual
story and showcase the product ranges.
A
haven, a hang-out, a home – the new Kipling concept store, is all these and
more! It’s called The House of Kipling, where shoppers can dwell in the fashion
and spirit that has made Kipling bags a well-loved global brand. The new
concept store applies a domestic approach that elevates the customers’ retail
experience.
Inside
the House of Kipling, guests are greeted with warm, homey interiors made from
an eclectic mix of natural and clean textures, surrounded by the signature tile
wall with the iconic monkey print. The color palette plays along the shades of
taupe and greys, plus an occasional pop of orange and pink. Flemish inspired
wall tiles and “Kipling Monkey” table legs bring to life the playful spirit and
the European heritage of the brand.
Nestled
on sleek ceramic and wooden frames, drawers and gondolas are the store’s main
attraction – the hottest collection of handbags, totes, carry-alls, backpacks
and luggage in various shapes, sizes and prints. Nearby are clusters of
colorful mirrors helping customers envision themselves strutting away with
their favorite Kipling bags. Bright, polychromatic poufs are likewise on hand
offering a comfortable seating should customers get a little tired from bag
fitting and shopping.
Reflecting
Kipling’s desire to encourage discovery and exploration, the concept store also
features a ‘Whimsy Wall’, where ideas, inspirations, special moments, and
messages can be posted and shared so the store and customers can connect and
become an engaged community.
The House of Kipling has put together all these elements and details to
allow shoppers to have a personal and intimate feel of Kipling bags, which will
be their companions as they work, play and travel. Come visit the monkey at its
new concept stores at SM Aura in Bonifacio Global City, SM Clark in Pampanga
and The District North Point in Talisay City, Negros
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