Saturday, December 13, 2014

The SkinWhite #BetterMe Campaign Launch!

Everyone wants to be a better version of themselves. Tha's why SkinWhite, the leading and pioneer skin whitening brand in the Philippines, aims to give young Filipinas the tools they need to improve who  they are both inside and out through the #BetterMe campaign. "SkinWhite's #BetterMe campaign inspires me a lot," shares actress and SkinWhite ambassador, Kim Chiu. "its makes us girls look at the brighter side of life. I can say I'm a #BetterMe (because ot it.)"

The Captivate Council
After its initial launch in 2013, the #BetterMe movement has become even bigger and better! yo help inspire even more teens, SkinWhite held a casting call  to scout for the loveliest and most inspiring girls for the second batch of the Captivate Counci. Approximately 500 aspIring teens from some of the most prestigious college campuses in the country auditioned, but only 25 girls were handpicked. The basis for making this pretigious cut? Their accomplishment at school and ability to inspire others with their go-getting, stay confident attitude.

Throughout the four-month campaign, the members of the Captivate Council can look forward to magazine features, multi-media exposure, and lots of fun events like the #BetterMe Ball. "We also included outreach activities and fitness parties because when it comes to becoming a #BetterMe, you need a more holistic approach. We want the members of the SkinWhite's Captivate Council to lead by example, "Share Liz Caceres, assistant brand manager for SkinWhite. It's not just about looking good on the outside, but feeling good and doing good, too

Outer Confidence Through Creating A #BetterLook 

For November, it was all about teaching the Captivate Council to celebrate their own unique beauty. Each member was treated to a fashion and beauty makeover where they were taught how to enhance their own individiual assets and body type. To look even more gorgeous during their makeover shoot, the girls prepped their skin from head to toe by trying out samples of the SkinWhite Whitening Face Cream  Powder ( to score powdery fresh, white glow on their complexion) and SkinWhite Advanced Power Whitening Lotion ( for unstantly whiter, brighter skin upon application.) "Being part of the Ctivate Council helps me love myself more, says Chrissa Taleon UST, 20. "I also noticed that my self- confidence has grown the more I use the SkinWhite products. ( Both the factors ) motivate me to share and inspire other people specially young girls."

These days, it's easy for teens to become lost in social media drama or engulfed in their #fomo fear of missing out. Through the #BetterMe campaign and the Captivate Council,mwe want to remind them of what really matters and allow them to develop their own inner confidenc, so they can be kinder to themselves and others." What's amazing is that these girls also have a wide network with in their Respective circles. So even if their classmates and friends aren't part of the council, they can still share what they've learned through the monthly activities we've arranged for them," caceres "It's great way to spread the #BetterMe image and help more teens become empowered."

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