PLS and SM Store also unveiled their year-long merchandising program lead by Honey Barn Corporation, who is Warner Bros. Consumer Products key product licensee for DC Comics in the
Launched recently in 48 SM malls nationwide, this will feature extensive in-store branding and promotions. Starting May 1 through June 30th, consumers and fans alike will be able to participate in a raffle draw with purchase of PHP500 worth of DC Comics merchandise at The SM Store. The winners will win a trip to Singapore and experience the first ever DC Super Heroes Cable Car ride with Augmented Reality technology! Plus stand a chance to win a Sony PS4 Game Console with free Injustice Gods Among Us game.
Justice League - Heroes United will extend over more than 80 key product offerings is based on exclusive art inspired by DC Comics “New 52” comics series, which is being featured for the first time in Asia.
The “Justice League: Heroes United at SM” product assortment includes apparel, accessories, footwear, bags, gifts & novelties, houseware, bedding and personal care items. Products will be launched in three waves commencing mid-February which is currently in store, and refreshed in May and July. The program also features the new store fixtures and product packaging.
In addition, the marketing program will feature CosPlay events, celebrity engagement, and contests which will take place in June 2014.