SCRIPPS NETWORKS INTERACTIVE TO LAUNCH HGTV IN THE PHILIPPINES
Top U.S. Home and Lifestyle Network to Launch on SKYcable and Cignal Digital TV
Scripps Networks Interactive, one of the world’s leading producers of engaging lifestyle content, announced today the launch of HGTV in the Philippines on the two leading platforms – SKYcable and Cignal Digital TV. HGTV, a top-rated U.S. home lifestyle channel, will be available on SKYcable starting 1st March on channel 88 (SD) and channel 246 (HD) and is coming soon on Cignal Digital TV in high definition. This announcement comes on the heels of recent HGTV launches across the region including StarHub in Singapore, Fetch TV in Australia and Univision in Mongolia.
Derek Chang, Managing Director of Scripps Networks Interactive, Asia-Pacific said, “HGTV is the first regional channel dedicated exclusively to the growing home and lifestyle category in Asia and is seeing great traction with our advertisers, affiliates and audiences alike. I’d like to thank our partners, SKYcable and Cignal for their continued support and commitment to bringing our high quality content to viewers across the Philippines. We look forward to engaging audiences with our aspirational storytelling and charismatic characters as they strive to transform their living spaces into their dream homes.”
With a growing demand for home lifestyle entertainment in Asia, HGTV will premiere with a robust line up of top-rated programs about property, hybrid construction, design and extreme spaces. Hit programs such as Property Brothers, Buying and Selling, Kitchen Cousins and The High Low Project, will entertain and inspire viewers with fresh ideas and authentic stories on how to find and love their own dream home. As a continued commitment to cater to local audiences, Scripps Networks will also produce localized original short-form content Extreme Homes and I Like This.
HGTV joins the Scripps Networks family of lifestyle channels that are available in Asia, which include the Asian Food Channel, Food Network and Travel Channel. As the world’s leading producer of lifestyle content, Scripps Networks provides access to the largest library of home, food and travel content, all under one media portfolio.
HGTV’s Property Brothers Make ‘Live’ Asian Debut --Leading home and lifestyle entertainment brand, HGTV, recently introduced home and design enthusiasts to two of the channel’s biggest stars, celebrity television hosts and real life twin brothers Drew and Jonathan Scott. Better known as the Property Brothers, the Scotts visited Manila, Kuala Lumpur and Singapore as part of a promotional tour to celebrate the launch of HGTV to the region. In the Philippines, HGTV will be available on SKYcable starting 1st March 2015 on channel 88 (SD) and channel 246 (HD), and on Cignal Digital TV soon. This follows the recent launches of HGTV on StarHub in Singapore, Fetch in Australia and Sky Vision and Univision in Mongolia.
With more than 15 years of experience in making dream homes a reality for homeowners, Drew and Jonathan Scott are television’s twin titans. Their witty banter, charming personalities and uncanny knack for uncovering real estate treasures, have helped make the Property Brothers the faces of home renovation on television since Property Brothers made its U.S debut on HGTV in 2011. Since then, the talented and charismatic duo have gone on to star in other hit programs such as Buying and Selling and Brother vs. Brother.
The brothers participated in a series of road shows and exclusive events in Manila, Kuala Lumpur and Singapore. In Manila, fans had the rare opportunity to meet the brothers at the Glorietta Activity Center, and also a chance to meet the them at an exclusive, invite-only dinner event through a “Meet and Greet” give away contest in the HGTV Asia Facebook page (www.facebook.com/hgtvasia).
Those who are interested to find out more about the channel and the brothers, can also visit the HGTV Asia Facebook page (www.facebook.com/hgtvasia) and share questions they have about the home– Fifteen questions will be chosen and personally answered by the brothers in vignettes that will be featured on the HGTV Asia Facebook page. The five best questions submitted will also win an exclusive HGTV goodie bag.
Echoing his brother’s sentiments, Jonathan Scott, an experienced contractor, commented, “It feels great to have been able to get up close and personal with the home and design enthusiasts in the Philippines. HGTV is the place to be if you are looking for home tips or creative ideas. We really enjoy what we do and we look forward to inspiring audiences with fresh ideas and authentic stories soon. ”
Derek Chang, Managing Director of Scripps Networks Interactive Asia Pacific said, “We are so pleased to have the opportunity to bring our brightest HGTV stars to the Philippines, and I look forward to working with our partners to bring HGTV to life. Home is something that is near and dear to our hearts and HGTV will be there for viewers - whether they are looking for ideas to transform their living spaces, to take a sneak peek into their dream homes or simply be entertained and uplifted by the emotional journeys of our HGTV personalities.”
For more information on HGTV and The Property Brothers,
visit HGTV at www.hgtv.asia and follow the tour action on Facebook(https://www.facebook.com/hgtvasia),