It was a fun filled evening as Mang Inasal held its first ever Media and Bloggers' Night last August 1, at T.E.A.T.R.I.N.O. in Promenade, Greenhills. Mang Inasal held this event to celebrate the launching of its newest campaign: I <3 Mang Inasal, a look back into the reasons why we Filipinos have fallen in love with this brand, and a look forward to bigger things to come.
Mang Inasal invited friends from Media and well-known bloggers to a night of fun events, games, and the launch of the brand's main marketing campaign, two more reasons to love Mang Inasal:
The Mang Aawit Project
FILIPINO fastfood chain Mang Inasal expresses its love for Original Pilipino Music (OPM) by launching an advocacy program that gives eight deserving artists music grants and valuable exposure to a broader audience.
acoustic-singer composer from Davao City
Multi - awarded RnB and soul artist who is releasing a comeback album soon
Hit-making pop band, the group behind songs "LAGI " and "BALIW"
Gold record artist and staunch OPM advocate whose launching his second all-original album in September
OPM pop heartthrobs whose debut recording titled "Time for Love" remains on the bestselling album chart for months now
Stand-up comedian and radio host of DZBB Teleradyo
Sultry pop singer and Pinoy Dream Academy Scholar whose latest single "Gigil" is now a radio hit
A Sony Music's acoustics gem
“Mang Inasal loves Filipino culture and music, especially our very own OPM. We believe that helping promote our own brand of music and artists is a part of our responsibility as a corporate citizen,” explains Mang Inasal Marketing Manager Enri Luzuriaga.
“Giving our new artists their much-deserved break is an inherent value to Mang Inasal. We as a company has also a humble before becoming one of the biggest fastfood chains in Philippines today,” adds Luzuriaga.
Mang Inasal Mang Aawit will be funding the recording of two promotional songs for every artist and the production of one music video that will be played heavily in close to 400 Mang Inasal stores nationwide. A compilation album of all these original songs will also be released within the year.
“The Mang Inasal Mang Aawit music advocacy program comes at a time when OPM needs it the most. It is one big step to reviving our local music industry that was what was once the most influential in Asia,” related Mang Aawit Project Director Chris Cahilig.
“I have no doubt that many of the eight breakthrough artists will soon become the most prominent OPM artists. And it would be good to remember in the future that they all started from Mang Inasal Mang Aawit,” adds Cahilig.
The Grand Gadget Giveaway
Two lucky audience members also walked away with brand new ASUS Eee Pad Transformers.
They also given away USB Ballers
The announcement of its 400th store opening on August 5, at the Vmall Carpark in Greenhills.
Mang Inasal , a look back into the reasons why we Filipinos have fallen inlove with this brand and the look forward to bigger things to come ! That's why I LOVE MANG INASAL .