Monday, October 13, 2014

Hansel #CrackerCatchin

Hansel #CrackerCatchin Instagram Promo Mechanics
·         Follow @HanselCrackersPH on Instagram. . (To learn more about Instagram visit or download the Instagram app from the Apple App Store and Google Play Store)
·         Take a 15-sec video of you and your friends (at least 2 people per video) doing your best version/s of a Hansel Cracker Catch (HCC) using Instagram or any other video recording app/device. Watch the HCC video for reference at . Make sure you always start the video with you showing the Hansel Cracker pack.
·         Add a caption to your video and caption it with #CrackerCatchin and @HanselCrackersPH
·         Share the video on Instagram. Make sure that your Instagram account is set to public. Videos shared from a private account will not be visible to the public.
·         Each properly tagged and shared video will be counted as one entry.
·         All entries can be seen on Facebook’s Instagram Feed App
·         Entries will be judged based on the ff. criteria:
1. Use of Product - Non-use of product automatically forfeits the entry
2. Creativity – 40%
3. Originality – 40%
4. Difficulty – 20%
·         1 weekly winner and 2 weekly runner ups will be chosen by Republic Biscuit Corp. for 3 consecutive weeks. Schedule is as follows:
Submission Dates
Judging Dates
Announcement of Winners
Sept. 10, 2014, 12:00am – Sept. 16,2014, 11:59pm
Sept. 17-18, 2014
Sept. 19, 2014
Sept. 17, 2014, 12:00am – Sept. 23,2014, 11:59pm
Sept. 24-25, 2014
Sept. 26, 2014
Sept. 24, 2014 12:00am – Sept. 30, 2014 11:59pm
Oct. 1-2, 2014
Oct. 3, 2014

Prizes for the weekly winners will be as follows:
Weekly Winner
P5,000.00 + Hansel Gift Pack
Weekly Runner Ups
P2,500.00 + Hansel Gift Pack

·         The grand prize winner will be chosen from the 3 finalists using the same criteria above mentioned and will be awarded an additional P25,000.00.
·         Judging for the Grand Prize winner will take place on Oct 6-7, 2014
·         The grand prize winner will be announced on Oct. 11, 2014.
·         Republic Biscuit Corporation will award the prize to the owner of the Instagram account through which the video was submitted. The account owner should have appeared on the video.
·         RBC will not be responsible for dividing the winnings amongst the participants of the winning entry.
·         An official representative of the agency (Ace Saatchi & Saatchi) will get in touch with the winners via their Instagram accounts.
·         The promo will run from September 10 to September 30, 2014.
·         All time and dates are in Standard Philippine Time

On October 11, 2014 at Market Market Event Center the winner will announced.
Kariz Anne Dumagsang, our #CrackerCatchin grand winner got her P25,000. 

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