Manila, Philippines – The Department of Social Welfare and Development (DSWD), the Inter-country Adoption Board (ICAB) and McCann Philippines introduced the first-ever Filipino original illustrated eBooks as part of the Adoption Advocacy Campaign entitled, “Love Sees Beyond Differences.”
Since the campaign was launched last November 2012, the Inter-Country Adoption Board and McCann Philippines have worked closely together for many months to find creative solutions to encourage more Filipino families to openly declare their love for their adoptive children and help erase the stigma of adoption.
Adoptive families and media personalities led by Miriam Quiambao introduced the seven eBooks through a series of storytelling sessions held at Fully Booked, Bonifacio Global City. These stories are the first-ever written and illustrated stories for Filipino adoptive families who faced with the challenge of introducing the idea of adoption to their adopted children. Often, many adoptive families face the stigma of adoption. This stigma has made some adoptive families keep their adoption secret from their very own adopted children.
DSWD Undersecretary Parisya H. Taradji, ICAB Alternate Chair, says, “Through this storytelling event, we hope that more adoptive families will volunteer their time and talent to this advocacy campaign. The adoption process has numerous adoption-related challenges and concerns which needs the participation of adoptive families.”
Storytelling can be an effective tool to introduce one’s adoptive child to adoption.
“These e-books were created to equip adoptive parents with tools that will help them openly share their adoption journey with their children,” says Cecile Gabutina-Velez, Managing Partner of McCann Philippines.